19 April 2008

the end of an ideal

Unless you grew up in the Philly area during the 60s and 70s, this will probably mean nothing to you, but Ideal Clothing in Hammonton, New Jersey will soon be closing the doors of its famous Quonset hut along the White Horse Pike partway to Atlantic City.

For those of us who grew up around Philly, the most memorable part of Ideal will most likely remain it's catchy, yet oh-so-annoying advertising jingle (mp3), which played repeatedly when I was a kid, especially on UHF television channels: "If you've got a passion for fashion / and you've got a craving for saving / just take the wheel of your automobile / and swing on down to Ideal."